Art is the lifeblood of humanity, it is what lifts us from an ordinary existence, it is the expression of our spirit, the mark of our ambition to be more.
Art is the agent of change, the dynamo that drives the development and progress of society. Art inspires and encourages us to look afresh at our reality and values.
Art is not merely good for humans, it is essential for their well being.At its best art transforms and makes us more, not becuase of its perceived price within the commercial market, but for its inherent value.
An indicator of art's importance to our personal well being is its increasing acceptance as a therapeutic technique, not just to address emotional or behavioral problems, but also as a tool for people with learning or physical disabilities, life-limiting conditions, brain-injury, neurological conditions and physical illness.
We are engaged with art on a scale from passive to active. Like most everything in life, the more we give to something, the more we get back. If we watch a narrative film and enjoy its story, its characters, music, and visual form, our rich involvement with it will result in a more satisfying experience.
Creativity is part of the human condition. It is the quality that has ensured a relatively vulnerable species has survived and flourished.
Art is not merely good for humans, it is essential for their well being.